WhatsApp Marketing for Business: 7 Ways to Turn Chats into Sales
Billions of people use WhatsApp every day, and many of them prefer to message a business instead of filling in a form. If you use it well, WhatsApp can turn simple chats into real sales. Here are 7 practical ways to do it.
1. Use the WhatsApp Business app
WhatsApp Business is made for companies. It gives you a business profile, a catalog, quick replies and labels. Install it, set up your business name and add your logo, address, website and opening hours.
2. Create a catalog
Add your products or services with photos, short descriptions and prices. Customers can browse them inside the chat, without leaving WhatsApp.
3. Set up automatic messages
- Greeting message: welcomes new customers instantly.
- Away message: tells people when you will reply.
- Quick replies: save answers to common questions such as prices and timings.
4. Organise chats with labels
Use labels such as New customer, Waiting for payment, Follow up and Completed. You will never forget who needs a reply.
5. Send broadcasts carefully
Broadcast lists let you send one message to many people. They reach only the contacts who have saved your number, so ask people to save it. Send useful messages like new offers or updates, and not too often.
6. Run click-to-WhatsApp ads
These are Facebook and Instagram ads with a button that opens a WhatsApp chat with your business. They are great for people who want to ask a question before buying, and they work well for services.
7. Share updates with WhatsApp Status
Post offers, new products and happy customer photos on your Status. Many people check Status every day.
Important rules to follow
- Only message people who agreed to hear from you
- Make it easy to stop receiving messages
- Follow WhatsApp's business and commerce policies
- Reply quickly, because fast replies close more sales
A simple WhatsApp sales flow
- The customer messages you from an ad, your website or a QR code.
- An automatic greeting welcomes them and asks what they need.
- You send your catalog or prices.
- You answer questions quickly with saved replies.
- You confirm the order and label the chat.
- You follow up politely after a day or two.
Add a WhatsApp button everywhere
Put a WhatsApp link on your website, Google Business Profile, Facebook page, Instagram bio and email signature. The easier it is to message you, the more enquiries you receive.
Frequently asked questions
Is WhatsApp Business free?
The WhatsApp Business app is free to download and use. Paid options exist for larger companies that use the business platform.
Can I use my personal number?
It is better to use a separate business number, so your personal chats stay private.
Need help with this?
AdsWave is a digital marketing agency that helps businesses around the world get more customers with Google Ads, Google Maps, Facebook, Instagram, TikTok and WhatsApp marketing. Message us on WhatsApp for a free consultation, or visit getadswave.com.